Max Lindqvist

Centric PLM consultant — based in Stockholm, working worldwide

About

I’m a Centric PLM consultant based in Stockholm, available to clients worldwide. For more than five years I’ve run Centric PLM from both sides, as power user and as system owner. Today I’m building the shared PLM and product data standard for New Wave Group’s 20+ brands.

I work where product teams, systems, and code meet: data models, BOMs, SKUs, suppliers, traceability, and Digital Product Passports. When the tooling doesn’t exist, I build it in Python.

Centric PLM

Implementation & rollout
Running group-wide rollout projects that bring brands onto one shared standard: setup, data loading, and best practices.
Configuration & support
Solving business requirements inside Centric’s native configuration wherever it reaches, and the escalation point for configuration, data, and integration issues, fixed at the root.
Product & sustainability data
Data models, BOM structures, SKU and item data, materials, suppliers, traceability, compliance evidence, and Digital Product Passport readiness.
Integrations & development
Best-practice PIM, ERP, and reporting APIs shaped with integration teams from both the business and the Centric side, plus Python tooling built on Centric’s API.

Projects

Digital Product Passport Live

Independently led and built a production-facing DPP prototype for New Wave Group. It turns Centric product data, sustainability attributes, and traceability evidence into an operational product experience.
Centric Local App Python · SQLite

An end-to-end local operating layer around Centric PLM. It syncs API data into a traceable SQLite cache, validates style and DPP readiness across brands, produces Excel reports and trend histories, and runs controlled data loads, including multi-step loads for BOMs and supplier quotes.
PLM CLI Prototype

A working PLM built for AI agents as first-class users. The CLI, API, agents, and any future UI share one deterministic command layer, and a single data-block design holds supplier quotes and anything scoped to a product or BOM, down to colorway, size, material, or factory.

Experience

New Wave Group 2025–now
PLM & Product Master Data · Remote
- Onboarded and implemented Centric PLM for several brands in a group of 20+, translating their workflows into one shared setup.
- Created the New Wave Group Standard for product data and PLM ways of working, now required guidance for every onboarded brand.
- The escalation point for configuration, data, and integration issues; shaped the PIM, ERP, and reporting APIs with the integration teams.
Lindqvist Konsult 2024–2025
Business Consultant
- Consultant contract with Haglöfs, staying embedded across Centric PLM, product processes, and data.
- Prototyped how those workflows could be rebuilt with AI, and tested where it held up against real product data.
Haglöfs 2022–2024
Product Process & Master Data Specialist · Stockholm
- Centric PLM system owner: process setup, project coordination, and custom timeline development.
- The internal expert on the go-to-market and product development processes, and the data running through them.
- Improved product data flows between PLM, PIM, ERP, and reporting.
Haglöfs 2020–2022
Product & Sourcing · Stockholm
- Part of Haglöfs’ initial Centric PLM implementation, moving product teams into the new system.
- Maintained product data across PLM, ERP, and PIM, plus sustainability reporting and seasonal data updates.

Education

Colorado Mesa University BBA, Business Administration · NCAA varsity tennis